Make no mistake – Dutchavelli is doing it for greatness. The east London rapper set a goal four years ago – to be the best. A rapper’s rapper with true global appeal, a handsome side road hustler gone national, a man with a firm presence and a clear vision – Dutch has it all. He’s a true mogul too. Business like (he wants his label, 2Up2Down, to become a hot spot for young acts), but also charitable (earlier this year he gave away free chicken and chips to school kids across south London), Dutch is perhaps the most versatile, multi-faceted rap act to come from the UK in years. There’s been no slip-up, no selling out, and no watering down of his experience for commercial woo-ing either.
